Font Style

These styles are often equivalent to their Latin counterpart and is often used in the pairing of bilingual logotype. Heiti and Songti are the two most commonly used type because of it’s resemblance to sans-serif and serif type. Calligraphy is also another most used type because of it’s nature that resemble traditional lettering created by calligraphers.

There are a total of 6 font styles that is commonly used and produced by font foundry. Each of the style provide a different characteristics to the application. Heiti, Songti, Fang Song Ti, Display, Hybrid, and Kaiti.