Bilingual logotype normally come in the form of the combination of English and Chinese type. This form of bilingual logotype is even more common in area such as Singapore, Malaysia and Hong Kong where majority of the people are bilinguals.
Matching a good English and Chinese font in a logotype is an essential skills in bilingual logotype design. Type Pairing introduce various pairs of fonts to designers.
Difficulty level: 3/5
Time Needed to Learn: 100 Minutes
Designing a logotype that is similar in both Chinese and English is possible and easy. Type Adaptation is a method that introduces visual consistency between the two languages.